Yahoo Should Buy Cnet

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Readers know that I suggested a year ago that Yahoo should buy Dow Jones. Rupert got the message and Yahoo is still in limbo in terms of making a bold move.

Last week's Barron's magazine (a NewsCorp. publication) had an article by Eric Savitz suggesting that Yahoo needed to make some changes as it was losing the search wars to Google. I could not agree more.

My next idea now that Dow Jones has been sold is for Yahoo to buy Cnet. Cnet has a number of online assets that would be sensational in the Yahoo orbit. Cnet has huge readership. It has great consumer properties that cover personal electronics and cameras. It also has music assets and software download assets. Finally Cnet recently rid itself of WebShots. Cnet assets would add a marvelous dimension to Yahoo. Finally this purchase would move Yahoo out from Google's giant shadow.

As for Cnet, its stock price has been around $8 for a long time. A reasonable premium to this price with Yahoo paper could seal the deal.

Yahoo has the paper to valuation for it to be able to digest Cnet's market cap. Everything lines up. Jerry Yang and Sue Decker should do it!

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