Wow! No sooner did I write my post yesterday about the hot market for vertical content sites when lo and behold venerable Dun & Bradstreet bought AllBusiness.com for $55 million.

News reports indicate that AllBusiness has 2 million unique visitors per month. All Business was doing about $10 million in revenue per year. No EBITDA numbers were given.

Thus it would appear that D&B paid about 5x revenues or $25 per unique visitor.

Regardless, the deal just proves my point that "we ain't scene nothing yet" in what is becoming a white hot market for the buying and selling of vertical content sites.

AllBusiness has an interesting trading history. It was sold to NBC back in 1999 for $225 million and later resold to the founder for pennies on the dollar in 2002. Perhaps the NBC team that decided to sell AllBusiness worked with the same team at JP Morgan Private Client that decided my VC ideas were garbage that same year?

As usual, PaidContent has this deal covered.