We bought Mediabistro yesterday. Incredible press coverage! Bloggers have had a field day feasting on the price for the deal, Laurel Touby's personality, metrics and history.

I have been amazed about how many reporters have gotten so many facts wrong. Regardless of whether one likes the deal or not, reporters and bloggers should do some fact checking.
Valleywag really got things wrong. First it attacked the New York Times for calling us a research company, but then went on to say we sold Dice (the online job site) for $200 million!

So why did we buy this stellar company? See the title of this post! We like everything about the business, but we love the job board. It is, in our opinion, one of the better "vertical" job boards in the world and one that has large potential for continued growth. We also feel that Mediabistro's readership lines up nicely with many of our 20 million monthly unique visitors. Obviously we feel Mediabistro services will be of interest to a good many of these readers.

Look for us to add webinars and trade shows to the Mediabistro mix and to expand its job board skills into other areas. Finally we get to work with Laurel. Laurel is creative and successful. She will also now have the extra capital to invest and further build out Mediabistro and allied ideas. We look forward to working with Laurel and her fine staff.