Who Gets What?

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Andy Goetz mentions the Getty Images purchase of istockphoto. He also states that I was incorrect in my 24 January post about "Getty getting community sites." Actually Andy if you read what I said you have it wrong. I was referring to the dozens of large ecommerce business units in the world who have no community to go along with thriving ecommerce businesses.

As an aside, Getty is not using community as part of this deal. They are running, according the press release, istockphoto as a separate company. There is no linkage. Therefore, I stand by what I said that most ecommerce companies do not understand community.

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