I just had one of my best ecommerce experiences. I used the nikeid.com Web site and designed and built a terrific and comfortable sneaker called "NikeFree."

Not only was the Web site experience terrific, but I had a great time designing my sneakers. Virtually every facet of the shoe can be color designed. Changes are easy to make.

Heck, even if you decide not to order these shoes you can have a great time being the next great sneaker designer.

Congratulation to Nike for a great Web site and and great user experience.