The Wall Street Journal today has an article by Megan Ballinger entitled "Industry Newsletter Web Sites Grow With Online Job Searches."

The reporter talks about several niche job sites that have developed over the years that are vertically focused and powerful for those looking for specialty jobs.

For example: ed2010.com offers news and magazine jobs. Engineering.com offers special positions in obvious vertical areas.

Then there is creativesoncall.com for the design and advertising world. One of my three lovely daughters, Caroline, recently used mediabistro.com in her search to become an editor of young adult fiction. Caroline landed at Henry Holt on her own, but mediabistro.com was her main hope for several months.

I have often talked "vertical" and with good reason. Vertical opportunities on the Internet abound. From paid search to job search - vertical is king.