Instant Million Dollars

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How would you like to create $1 million of revenue virtually overnight?

We just did this at Jupitermedia. We created a new stock photo Web site called Comstock 1700k Subscription Plan in about 8 working days. We populated the site with Comstock stock photo images that were selling on a pay per download basis - in other words we had no inventory expense in populating the new Web site - only a manpower expense of several developers working several days. We used existing software created by our Tucson image subscription team.

The 1700k product allows a subscriber to download up to 50 images per day for any of four subscription periods (one month, three months, six months or a year). The prices range respectively from $299 a month up to $1199 for a year. 1700k images refer to each being 1.7 megabytes.

We launched the site a few weeks ago and sales are moving in on $20,000 per week and building. Our promotion effort was nothing more than running banners on our various image Web sites as well as some of our developer sites in the JupiterWeb network.

This is an example of terrific organic growth for virtually no cost. It is also an example of how amazing the Internet is as a distribution channel. No promotion cost, no inventory cost and very little effort.

And finally the great thing for JupiterImages is that we are doing similar launches every few weeks with results that look to be comparable to the 1700k launch!

I will keep you informed about some of these other launches in forthcoming posts.

1 Comments

Frank Beasely said:

Hmm . . . I'm not sure I understand the "Instant Million Dollars" part. Aren't you simply trading a quick "instant" buck for what could be more substantial revenue (assuming your customers would purchase the imagery at regular prices) down the line? Also, doesn't this subscription scenario degrade the customer's perception of your image offerings? While the subscription model works fine for magazines (and clipart, perhaps), I don't see how this approach is going to help you much in subsequent quarters.

I would be concerned about turning discerning designers/image buyers off with this approach.

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