An Internet Business Barometer Is Jupiter Research
Periodically I post notes on doings at Jupitermedia. This post is quite interesting because it is a true barometer (not scientific) of how bullish American and World industry is about the Internet.
Our Jupiter Research division concentrates on "how the Interent affects Business." JR does other things too, but essentially it has always specialized in and around the Internet space.
We purchased Jupiter Research in the summer of 2002. It was in bad shape. In 2000 JR had 1,500 syndicated research clients. By July of 2002 that number was fast falling below 200. Bankruptcy beckoned.
Fast forward to today. JR had a terrific 2004 (which really translates into a terrific 2005 since syndicated research clients are really annual subscribers and the 4th quarter is the largest renewal period of the year and a barometer of the year to come). Obviously we had renewal records or I would not be writing about this topic!
JR's average syndicated research client is near $40,000. Organizations do not spend this kind of money unless they believe that the Internet is affecting their business in a large way --- thus the title of this post.
I cannot go into exact financial details, but will do so in time. But the news is heartening. I congratulate the incredible staff and super analyst team at JR. Many of these people could have thrown in the towel a few years ago, but instead they believed and now the marketplace concurs in this confidence.
If it was not too burdensome and if I could get away with it (from clients) I would list over 300 organizations who believe strongly in Jupiter Research (this number includes custom research customers as well). I wish you could read the list. Such a reading would confirm to one and all that the Internet is Business!
WebMediaBrands CEO Alan Meckler
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