60 Minutes On Google
I had missed the live "60 Minutes" television broadcast about Google on Sunday 2 January. I finally viewed it last night. Some thoughts follow.
Lesley Stahl (the correspondent) spent time with the company's founders and got a demonstration of technology that seemed remarkable to her. Of course, her understanding of Google's importance was a little off. Stahl said that Google's innovation was to rank search results according to relevance. Google has done a great job with search but relevancy ranking was not their invention. It was well-established long before Google launched. Lesley Stahl was also very impressed by a version of Google for cell phones that helped her find a pharmacy; it may have amazed her but I think most viewers would wonder why she didn't just call for operator assistance? John Battelle of Wired and Industry Standard "fame" was also interviewed by Stahl. Battelle informed viewers that even though Google's employees wouldn't dare buy a Mercedes convertible with their option money, that they are all thinking about it. Like I said, it was amusing, if not very insightful.
WebMediaBrands CEO Alan Meckler
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