TRADE SHOW TALK

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The latest issue of EXPO magazine has two stories of note. First is a profile of the person behind TechX (formerly PC Expo) and second is a story about MediaLive and their "new" blog called LOOP.

Christine Condos of TechX has the unenviable job of making this retro show successful. The claim here is that by running several tech shows under the umbrella of Techx, the show is sure to be a winner. My take is that the kiss of death for any trade show is certain if it is not focused. TechX will test both theories, but I predict that this will be the last TechX. Christine seems willing and able, but so were the folks over at CEBIT America (and we know about that history).

Reading about LOOP certainly brings a chuckle. LOOP, according to the article, is designed to bring "community" to MediaLive's "dead" Comdex and their other once large show called Networld-Interop. Reading this article makes me think of the launch of my blog in February 2003. I launched the blog to bring community to the new cdXpo. My blog caused a stir in the trade show arena as this was a "first" for a trade show.

It appears that the MediaLive people realize that the ideas behind cdXpo were very much needed and that in fact cdXpo was ahead of its time. It has been said that imitation is the sincerest form of flattery -- thanks MediaLive.

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