The black book is out. The bids are due any day. The prize is Lycos!

My guess: Google goes for the killshot and adds a Yahoo!-like service to its business line. Getting the Lycos traffic and distribution will add a terrific dimension to Google and make it more of a media company.

Of course do not rule out MSN, AOL, InterActive and a few others.

Most media attention has been on the Google IPO. But the Lycos deal is where the real action is taking place. The acquirer will get a great new distribution network that can be worked in many ways.

This story should be getting more press. Let's see what happens.